Post by account_disabled on Nov 22, 2023 1:29:07 GMT -8
Read until the end and learn how to do a market analysis! Ivan de Souza Jun 3, 22 | 7 min read market analysis Information is power. This is one of the maxims that work very well for companies and their respective departmental management, for example, such as Sales or Marketing . Only through information is it possible to make more effective decisions and allow the growth of the company in general. The great challenge , however, is to obtain information not only in quantity, but also in quality, that is reliable and that offers a concrete vision of what is happening in the market. To make this possible, it is a good practice to do a market analysis, with the aim that companies know themselves and their environment better.
To enjoy the benefits, it's important to do it the right way. So, here we show you how to do a market analysis. What types of market analysis? How to do a good market analysis? What tools are needed to do America Cell Phone Number List a market analysis? Keep reading! What types of market analysis? Before starting, it is necessary to understand that there are two main types of analysis: desktop analysis; market research. They are not contrary options, but complementary. Additionally, depending on the timing of the business, one may make more sense than the other. Below we will discuss the characteristics of each one. Desktop Analysis Desktop analysis is performed with data that is actively provided.
It is called that because it can be carried out internally, without the need for direct contact by the company with external elements, such as the public itself. Furthermore, this analysis is executed in a more generic and broad way. As the amount of data is limited on websites, media and other information sources, it offers a more general view of the entire scenario. Analyzing a specific competitor in a very deep way, for example, is not possible through desktop analysis without using specific tools. At the same time, it is an effective way to learn more about the market. Read also: Learn everything you need to create your company's website. WordPress Guide: Everything you need to know .